Garden StudiosNordhaus
42 configurations to 4,200 — without adding sales headcount
Nordhaus replaced a 42-variant PDF catalog with a live 3D configurator. Buyers now assemble their own studio and get a firm quote in under six minutes.
- Quote turnaround
- 6 min
- Lead-to-quote rate
- +184%
- Configurations shipped
- 4,200+
was 3 days
01 / Challenge
Nordhaus's catalog covered 42 base variants, but real buyers wanted combinations the PDF never showed. Sales spent most of the week hand-quoting.
02 / Approach
- 01Modelled the studio as a rule-driven configurator with roof, cladding, glazing, and interior modules.
- 02Wired regional pricing, freight, and installation into the same engine as the geometry.
- 03Emitted branded PDF proposals at the moment of configuration, in the buyer's language.
03 / Outcome
Within one quarter, Nordhaus shipped over 4,200 unique configurations, and the sales team moved from quote-assembly to relationship-driven closing.